フローラホランドから、毎月ニュースレターが送られてくる。昨夜届いたメルマガの中に、ベトナムの記事があった。めずらしいので、英語のままで転載する。生産輸出統計が出ている。「ちょっとちがうのでは？」という部分もあるが。生産者の手取りは1本１円、輸出向けが１本5円の世界である。
Vietnam Flower Industry Hopes to Expand Markets In Asia！
（FloraHolland Newsletter for International suppliers, number 4, February 2011）
The Ministry of Industry and Trade of Vietnam will further develop the flower industry’s market share in Asia as part of its expansion plan for 2011. Because of the geographical proximity, flower exporters can take advantage of low transport costs, and increase competitiveness. Long-term marketing goals call for Canada, the US and other countries in central Europe to be the next targets of the domestic flower industry.
To realise its export market development plan, the ministry says flower growers should apply advanced technology to increase productivity, improve product quality and minimise productions costs.
Other important tasks in 2011 include sales promotions and diversification of growing areas. Last year, the country’s flower -growing area totalled 8,000 ha, which yielded 4.5 billion fresh-cut flower stems, of which 1 billion were rose, daisy and orchid for export. The year’s export value was US$60 million.
The main export markets include China, which imports flowers from Da Lat such as roses, lily and orchids, and Japan, whose customers are fond of lotus. The Netherlands imports many kinds of Vietnamese flowers to export to other countries. Singapore, Australia and Saudi Arabia have for years also imported large volumes of Vietnamese flowers.
Ha Noi, Hai Phong and Lam Dong Province in the Central Highlands produce the highest quantity of flowers, according to the ministry. Da Lat City in Lam Dong Province is the country’s biggest flower producer and exporter, annually supplying 10 million saplings for both domestic and overseas markets. Its flower plantation area covers more than 3,500 ha, or 40 per cent of the country’s total area. It contributes 50 per cent of the country’s total production.
Although the industry is developing well, its flower farms are mostly small in size and do not have business plans. In addition, farmers are not using modern flower hybrids, which could improve quality and commercial value. Vietnamese companies currently can supply only about 50 per cent of the market’s demand.
Flower Street attracts 800,000
The HCM City’s annual Nguyen Hue Flower Street attracted nearly 800,000 local and foreign visitors during the Tet holiday (Lunar New Year). After it opened the flower street welcomed more than 100,000 visitors each day; city residents as well as visitors from neighbouring provinces and foreign countries.
Apart from floral bonanza in different spring themes, highlights this year included the 5m-high Cau Mua (Worshipping for Good Crops) Flower Tower that visitors could climb and get an overview of the whole street.
Source: VietNews 08/02/2011
