テキサスＡ＆Ｍ大学の「国際花卉ＣＯＥ（Center of Excellence）」の海外プロジェクトメンバーに昨年度選ばれた。夏のテキサス訪問の際に、本ＨＰでそのことを紹介してある。
今回、エリソン・プログラムのウエブサイトが更新になることが決まった。先方から、わたしの略歴も更新して欲しいとの要望がやってきた。例によって、英文のものを長々と書いて送った。
Please send me a short bio だったので、送ったモノは長すぎたらしい。秘書のタミー・ランドリー女史が、３頁の略歴を、以下のように10行に要約してくれた。ＴＡＭＵ（Texas A&M University）のエリソン冠講座のウエブサイトには、以下のようなわたしのBIO（人物紹介）が掲載されることになる。省略の妙をみていただきたい。後半部分に、わたしが送った全文を紹介する。
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Ms. Tammy Landry による圧縮版
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Professor Kosuke Ogawa
Professor of Marketing,
Faculty of Business Administration, Hosei University,
Graduate School of Business, Hosei University,
Address: 2-17-1 Fujimi, Chiyoda-ku, Tokyo 102-8160, JAPAN
Phone: +81-3-3264-9732
Fax: +81-3-3264-4690
E-mail: huko-ogawa@nifty.com
Academic experience at several universities including University of Tokyo, Hosei University, University of California-Berkeley, and University of Sydney, Australia.
Professor Ogawa is Founder and Chairman of Japan Floral Marketing Association and is Editor of the ‘Journal of Marketing Science’. He has been the Marketing Consultant for several major Japanese companies including Toyota Motor Company, Taisho Pharmacy Company, Legs, Inc., and Nihon Mirai Capital. Professor Ogawa has published more than 100 journal publications and numerous popular articles in addition to authoring or co-authoring ten books since 1990 regarding floral marketing. He has appeared often as a guest speaker and sometimes as a host on television and radio programs for broadcasting stations such as NHK, TBS, and TV Tokyo.
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Ogawaのオリジナルテキスト
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-Curriculum Vitae
Kosuke Ogawa (male, Age 54, Japanese)
[Present Position]
Professor of Marketing,
Faculty of Business Administration, Hosei University,
Graduate School of Business, Hosei University,
Address: 2-17-1 Fujimi, Chiyoda-ku, Tokyo 102-8160, JAPAN
Phone: +81-3-3264-9732
Fax: +81-3-3264-4690
E-mail: huko-ogawa@nifty.com
[Academic Career]
1951: Born in Akita Prefecture, Japan;
1974: Graduated from the University of Tokyo (Department of Economics);
1976: Obtained the Master’s Degree of Economics, the University of Tokyo;
Assistant Professor of Management Science, Hosei University;
1979: Associate Professor, Hosei University
1982Research Fellow, Haars School of Business, University of California, Berkeley,
USA 1982-1984);
1987: Professor of Marketing, Hosei University;
1991: Founded as the first Program Director, Graduate School of Business, Hosei
University (-1993);
1994: Visiting Fellow, Graduate School of Business, the University of Sydney;
1995: Vice-Dean, Faculty of Business Administration, Hosei University;
1996: Chairman of Center for Business and Industrial Research, Hosei University (- 1999);
2002: Dean, Faculty of Business Administration, Hosei University (- 2004);
2004: Professor of Marketing, Hosei Business School of Innovation Management.
[Other Social Activities]
1995-: Committee Member of the Future Planning Project for Flower Industry
(Organized by the Ministry of Agriculture, Japan, every five years);
2000-: Founder and Chairman of Japan Floral Marketing Association;
2004-: Chairman of Committee Members for IFEX (International Flower EXPO Tokyo);
2002-: Editor of the ‘Journal of Marketing Science’ published by Japan Institute of Marketing Science (JIMS);
1993-: Chief Coordinator of Marketing Course, Academy of Japan Productivity Center (-2000);
1988-: Marketing Consultant for several major Japanese Companies such as
The Department of Product Development, Toyota Motor Company, Japan (1988-1996);
Taisho Pharmacy Co.(1992-1998), Legs Inc. (2000-), Nihon Mirai Capital (2003-);
1989-: General Manager of Athletic Soft-Tennis Club, Hosei University (-1996);
1988: Finalists and Winner of Hosei Tennis Tournament (Doubles);
1980-: Honorable Citizen of Lincoln, Nebraska, USA;
[Books Published after 1990]
1991: Co-authored with Y. Ohsawa, Marketing and Consumer Behavior, Yuhikaku;
Flower Business in the World, Nikkan-Shobo;
1992: POS and Marketing Strategy, Yuhikaku;
1993: Co-authored with T. Yahagi and K. Yoshida, Just-In-Time Marketing Systems,
Hakuto-Shobo;
1994: Brand Strategy, Nihon-keizai-Shimbunsha;
How to Succeed in the Flower Business, Soudo Publishing Co;
1996: Co-authored with K.Ohyama, Customer Comes First: Marketing Strategy of
Maker-Vendor Way, Diamond-sha;
Co-edited with M.Hosono, Basics for People in Flower Industry, Nosonbunka-sha;
1997: Co-authored with Y. Aoki, All about Brand Management, Nihon-Keizai-Shimbunsha.
1999: Marketing Information Revolution, Yuhikaku;
Contemporary Branding Stories, Seibundo-Shinko-Sha;
2000: An Introduction to Distribution and Marketing Management in Gardening Industry,
Green Joho.
2002: Secrets of Pricing at Work, Japan Economic Newspaper.
2003: Brand Relationship, Dobunkan Publishing (Korean version in 2004).
2005: Quick Handbook of Floral Marketing, Sodo Publishing,
Developing Marketing Skills for Flower Growers, Seibundo-Shinko-Sha;
[Remarks]
(1) Professor Ogawa has published more than one-hundred academic papers mainly regarding marketing research, marketing data analysis, and brand marketing. Some appeared in the prestigious English journals, most of them have been written in Japanese.
(2) Since 1988, he has written a lot of articles for the floriculture printing media. As well, he appeared often as a guest speaker sometimes as a host in the special TV and radio programs for broadcasting stations such as NHK, TBS, and TV Tokyo.
(3) He has experienced more than thirty marketing projects inside companies as well as a marketing consultant. His expertise does not only lay in marketing research fields, but he has also contributed to some semi-social projects as an academic advisor from the viewpoint of marketing and management.
(4) In spring of 2000, Professor Ogawa established JFMA (Japan Floral Marketing Association) with thirty chapter members of his intimate friends in the Japan floral industry. Since then, they organized several projects in order to renovate the infrastructures of Japan’s floral industry. Among them are the Fresh Floral Project in 2000-2002, Bucket Distribution Project in 2001-2003, and special mission tours for China (2004), India and Malaysia (2005), and USA (2000, 2005), and European countries (2001, 2003). JFMA have invited a lot of speakers from industry leaders overseas such as Ms. Jacky Stephens, Chief Buyer of Tesco Supermarket, UK; Van Dyne, President of Intergreen Co. Holland; Mr. Stan Pohmer, Pohmer-Consulting Co., USA.
(5) Many people from overseas such countries as Holland, UK, France, Australia, Brazil, India, Philippine, and the US, have visited his office in the very center of Tokyo, JAPAN. He welcomes everybody, especially who loves flowers.
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